The advertisement I found was for a Coca-Cola ad. It is a vintage ad with a couple as the center of attention. The background is a soft pink, with hearts and swirls floating around the couple. This picture is coming out of the Coca-Cola bottle held by a hand with no body or face attached to it. The claim being brought forward by Coca-Cola is that if you drink Coca-Cola then you will find love, or if you're already drinking it then your love will mean more and be better than before. According to Epstein in chapter five section a, there are three choices a person can make about whether to believe a claim or not. Those three choices are:
1)Accept the claim is true.
2)Reject the claim.
3)Suspend judgement.
Now I could chose one right now but after further reading in Epstein's book, there are more criteria for using these three options. Epstein states that “there are no absolute rules for when to accept, when to reject, and when to suspend judgment about a claim” (84). Although there are no rules, Epstein gives the reader guidelines to making a better judgment. A person can use personal experience, can accept a claim made by someone we know and trust who is an authority on this kind of claim, can accept a claim made by a reputable authority whom we can trust as an expert on this kind of claim and who has no motive to mislead, can accept a claim in a reputable journal or reference source, and one can accept a claim in a media outlet that's usually reliable.
Since I have personal experience drinking Coca-Cola, I will use my own experience to determine whether or not to believe this ad. I have drank Coca-Cola when I have been in a relationship and when I have not been in a relationship. In both cases the claim that Coca-Cola makes is not true because it did not make my love life better and it did not find me love. Therefore I choose not to believe the claim that Coca-Cola is saying by printing this ad.
Here is the link to view the picture. I found it on google images so just type in coca-cola ads if you cannot see it, the picture is within the first couple pages.
http://farm4.static.flickr.com/3118/2803757869_7f235e6d54.jpg
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Your post was very well organized. You did an excellent job of summarizing what Chapter 5 of the Epstein book was about and using it to transition into evaluating the ad of your choice. This is ad is pretty stupid. Coca-Cola has nothing to do with love. Advertisements like this aim to involve a person emotionally in order to suck them in into buying their product. If I was in a lonely sad mood and saw this ad and saw how happy they are, it would probably get me to buy a Coca-Cola. Over all great job with your post! I wish a Coca-Cola can help me find love.
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